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Save.com buys two coupon sites

Published on .

Save.com, Culver City, Calif., acquired coupon sites MyCoupons.com and DirectCoupons.com from DirectStuff.com, Pittsburgh. In addition, the estimated $23 million deal includes a two-year marketing alliance. Save.com also took an equity stake in DirectStuff. Save.com is 50% owned by coupon giant Valassis Commu-nications. DirectStuff will continue to manage both sites as well as take over management of Save.com's Web site. MyCoupons allows consumers to download and print a variety of coupons. DirectCoupons is an e-mail publication that lists Internet discounts and is mailed to 400,000 subscribers a week.

Copyright May 2000, Crain Communications Inc.

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