landed National Magazine Awards in photography and special interests, marking the first time in the 30-year history of the awards that any magazine has landed two "Golden Elephants" in its first full year of eligibility. The only other dual winner of the awards, announced Tuesday in New York, was The New Yorker
, for essays & criticisms, and reporting.
In a switch from past years, independent magazines dominated the event, sponsored by the American Society of Magazine Editors, winning eight of the 14 awards. Magazines owned by Advance Publications landed four awards. McGraw-Hill's flagship Business Week won the prize for general excellence in magazines with circulation of 1 million or more.