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Published on .

General Motors Corp.'s Chevrolet division is breaking its first Hispanic spot for the Prizm today in seven major markets, part of an expanded $20 million push for the brand this year. Accentmarketing, Miami, created the spot, plus print ads that offer a $50 U.S. Savings Bond as a test-drive incentive. Chevy Malibu also gets a trio of TV spots, plus radio and print; the Venture minivan, a TV spot and two print ads.
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