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SAVVY IN TWO AD DISCIPLINES

Published on .

Lisa Zaccheo has been busy leading Cronin & Co.'s Cronin Direct, the company's direct marketing subsidiary in Glastonbury, Conn. She brings both direct marketing and general advertising experience to her new role as managing director. Ms. Zaccheo's main task has been to build the direct division by expanding existing client relationships at Cronin & Co. "A lot of clients were looking to get into direct response," she says, adding, "When a client walks in the door, I've got a lot of resources to pull from on the direct and general
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