The combined company will include Southwestern Bell, Pacific Bell, Nevada Bell and Cellular One. The two companies said the combined organization will be the nation's second-largest telecommunications company with revenues of more than $21 billion.
D'Arcy Masius Benton & Bowles, St. Louis, is primary agency for SBC. Goodby, Silverstein & Partners, San Francisco, is main agency for Pacific Telesis, with BBDO West, Los Angeles, handling one division. Pacific Telesis' Pacific Bell, meanwhile, just began a review for a new $40 million-to-$70 million long-distance account (AA, April 1) and this week is expected to finish a $20 million review for a new mobile services account.