SBC Communications named Goodby
, Silverstein & Partners, San Francisco, to handle the consolidated long-distance account of SBC's Southwestern Bell and recently acquired Pacific Bell (see earlier item on Page 40). Spending could be as high as $80 million to $90 million. Goodby prevailed against Ketchum Advertising, San Francisco, which had the Pacific Bell business before the merger.
Copyright June 1997, Crain Communications Inc.