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SBC, Pacific Bell brands will survive merger

Published on .

Both SBC Communications' and Pacific Telesis Group's regional Bell brands will survive the proposed $17 billion merger, but the new partners said in a statement this week that SBC would lead marketing efforts under the proposed new company. Both SBC and Pacific Telesis are holding separate reviews for their entries into long distance. The estimated $40 million SBC account review includes D'Arcy Masius Benton & Bowles, St. Louis; GSD&M, Austin, Texas; and Fogarty Klein & Partners, Houston. Pacific Bell Communications has 20 agencies in an estimated $50 million-plus review.

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