SBC Communications this week goes into the final stage of pitches for its new long-distance unit, SBC Telecom. Competing for the business are two SBC roster shops-- Goodby
, Silverstein & Partners, San Francisco; and GSD&M, Austin, Texas. Spending is estimated at $15 million. SBC plans to roll out the service to 30 cities this year.
Copyright January 2000, Crain Communications Inc.