SBC to pick long-distance shop

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SBC Communications this week goes into the final stage of pitches for its new long-distance unit, SBC Telecom. Competing for the business are two SBC roster shops-- Goodby, Silverstein & Partners, San Francisco; and GSD&M, Austin, Texas. Spending is estimated at $15 million. SBC plans to roll out the service to 30 cities this year.

Copyright January 2000, Crain Communications Inc.

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