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SBC set to name winners of 2 reviews

Published on .

SBC Communications is expected to announce decisions the week of the 8th on both its $70 million wireless creative review and its $150 million media buying consolidation. Two winners are expected, even though some shops are finalists in both. Finalists for wireless are Campbell-Ewald, Warren, Mich.; Campbell Mithun Esty, Minneapolis; DDB Needham Worldwide, New York; GSD&M, Austin, Texas; and McCann-Erickson Worldwide, New York. Media finalists are Leo Burnett USA, Chicago; DDB Needham's Optimum Media; and GSD&M.

Copyright December 1997, Crain Communications Inc.

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