NEW YORK (AdAge.com) -- Why will ad agencies be forced to further trim their staffs or media companies of all kinds be required to prove their real worth as never before during the coming year? In this unusually frank 10-minute year-end interview, Advertising Age
editor Jonah Bloom surveys the last year of dramatic industry change and predicts the most likely disruptions awaiting marketers, ad agencies and media companies in the coming year. Leaving no stone unturned, he even explains what scares him
the most as the editor of a national publication grappling with the often-unnevering new realities of the ongoing digital communications revolution.