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Scarpa Monson Grayson OLSON TO LEAVE KETCHUM IN S.F. SCARPA PARTS WITH KRAFT GEN'L FOODS; FLYNT PUBLICATIONS PICKS GRAYSON; LONGTIME BLUE-CHIP EXEC PROUDFOOT DIES

Published on .

AGENCY

SAN FRANCISCO-Millie Olson, 47, exec VP-executive creative director at Ketchum Advertising, is leaving the agency after 12 years.

Ms. Olson said she may become a "creative troubleshooter" working free-lance on international accounts.

In December, Ketchum hired Bruce Campbell, 51, a founding partner of Hal Riney & Partners, as exec VP-chief creative officer. Ms. Olson has reported to him since then.

"I'm too ornery to report to anybody," Ms. Olson said. "This job is a killer job. Suddenly, you wake up and 10 years have passed. I've never even had a chance to explore San Francisco."

She began her career with Seventeen and worked for a number of Chicago agencies before moving to Ketchum in 1982.

Other people moving:

Saul Fern, 62, who began his advertising career in the 1950s, has retired as chairman-ceo of FitzGerald & Co., Cranston, R.I., and sold his equity to five other partners in the $15 million shop.

Ron Telper to president-ceo, a new post at BCP Group, Toronto, from president and partner, Brainstorm Group. Also: Marlene Hore to exec VP-creative director, from partner at Brainstorm, which is being folded into BCP.

Jeffrey Wolf, 40, to senior VP-strategic planning director, a new post at TBWA, New York, from a similar post at Saatchi & Saatchi Advertising. Also: Robert Rosenthal, 35, to senior VP-director of business planning, a new post, from senior VP-account management.

Jo Bourjaily, managing director of public relations at D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., to senior VP, a new post. At D'Arcy in St. Louis: Bruce Duffey, 46, to senior VP-group creative director, from senior VP-creative director. He succeeds Noel Nauber, now exec VP-chief creative director. Ron Crooks and Randy Sims to VP-creative directors, new posts, from associate creative directors.

Andrew Spade, 31, to VP-associate creative director, Team One, El Segundo, Calif., from creative director, Kirshenbaum & Bond, New York. He succeeds Steve Silver, who left.

Jon Stewart, 32, to VP-associate creative director, a new post at W.B. Doner & Co., Southfield, Mich., from associate creative director

Jerry Andrzejak to VP-product information director, a new post at Bozell, Southfield, Mich., from product information supervisor. Also to new posts: Ken Darish, financial manager, to senior VP; David Bosley, executive art director, to VP; and Lisa Peters, managing director-Yellow Pages operation, to VP.

ADVERTISER

NORTHFIELD, Ill.-Lorraine Scarpa has left as senior VP-marketing services at Kraft General Foods to pursue other interests.

Ms. Scarpa, 50, joined General Foods USA in 1990 after a career in marketing research at companies including Heublein.

Named to her final KGF post in Feburary 1993, she was a member of the operating committee and oversaw five marketing service areas: media, advertising, consumer promotion, marketing information services and direct response/promotion services, totaling about 1,000 employees.

Her post won't be filled. Managers in the five areas will report to Mark Harran, senior VP-sales and marketing services.

Other people moving:

James L. Bast to president-ceo, Council of Better Business Bureaus, the Arlington, Va.-based organization that also serves as the parent of National Advertising Division, the advertising industry's self-regulation unit. He succeeds James H. McIlhenny, who is retiring.

Neal Lemlein to exec VP-marketing, Universal Studios Hollywood, Universal City, Calif., from exec VP-director of the Entertainment Group at D'Arcy Masius Benton & Bowles, Los Angeles. He succeeds Michelle Reese, who left.

Senn Moses to senior VP-marketing, a new post at Paramount Parks, Charlotte, N.C., from VP-marketing.

Jobie Dixon, co-founder in 1973 of Pringle Dixon Pringle, Atlanta, to the new post of VP marketing-creative media, Long John Silver's, Lexington, Ky. He held the title of exec VP at the agency, which will retain the Pringle Dixon Pringle moniker.

Jennifer Monson to VP-product development, a new post at Dakin, Woodland Hills, Calif., from the same post at Russ Berrie Co., Oakland, N.J.

MEDIA

BEVERLY HILLS, Calif.-Magazine publishing veteran Perry Grayson has joined Larry Flynt Publications in the new post of VP-advertising.

Mr. Grayson, 50, will oversee ad sales for more than 30 LFP magazine titles, a number that surprised even him. Despite the growth from the single founding title of Hustler, no effort has been made to package ad sales.

"Advertising has not been an important revenue source for this company," Mr. Grayson said, noting reliance on single-copy sales.

Among his first projects will be to group similar titles and develop a network rate card.

Mr. Grayson most recently has consulted various publishing companies, including Cowles Business Media and Curtco Publishing. Before that, he was publisher of California from 1985 until it folded in 1991.

Other people moving:

John W. Madigan, 57, to president-chief operating officer, a new post at the Tribune Co., Chicago, from exec VP of the parent company and president-ceo of Tribune Publishing Co. The former Chicago Tribune publisher will again work closely with former boss Charles Brumback, Tribune Co. chairman-ceo.

Brian Nairn, 45, to president, a vacant post at Advanstar Communications' Advanstar Publishing unit, Cleveland, which publishes 57 business magazines, from president Advanstar Expositions. William M. Windsor, 45, succeeds Mr. Nairn, from managing editor, European operations.

Paul Debenedictis to senior VP, a new post at Hachette Filipacchi Magazines, New York, from VP-chief financial officer.

David Adler, 40, to VP-corporate communications, a new post at K-III Communications, New York, from VP-social issues marketing and media relations, Cone Communications, Boston.

OBITUARIES

DUNEDIN, Fla.-Allin W. Proudfoot, 65, who headed marketing for a number of blue-chip companies, died April 12 of a brain tumor at a nursing center.

Mr. Proudfoot began his career in sales with Procter & Gamble Co., later joined RJR Foods and in 1976 moved from Chicago to Atlanta to be senior VP-marketing at Coca-Cola USA.

Two years later he joined the Jos. Schlitz Brewing Co., Milwaukee, as exec-VP marketing. After retiring, Mr. Proudfoot headed a non-profit fund-raising and foundation management agency.

Barry Manley, 46, managing director, Saatchi & Saatchi, Wellington, New Zealand, died March 29 after suffering a heart attack. Mr. Manley held the same post at Mackay & King when it merged with Saatchi in 1988. Before joining Mackay, he was managing director with Ogilvy & Mather.

Hugh T. McCann Jr., 67, former VP-account supervisor and creative director at the former Grant Advertising in San Francisco, died in Petaluma, Calif., March 29 after a long illness. He also served at Meltzer, Aron & Lemen and Scroggin-Reed in the Bay area. More recently, he operated Tom McCann Communications.

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