NEW YORK (AdAge.com) -- Schering-Plough Corp., Kenilworth, N.J., broke a critical TV, print and out-of-home campaign for Claritin successor Clarinex last week that seeks to position the drug as the only non-sedating antihistamine for indoor and outdoor allergies.
Spending was not disclosed.
from WPP Group's CommonHealth
Quantum Group, Parisppany, N.J., feature music from The Who's rock opera Tommy
and voice-over by actor Peter Coyote.
Schering is aggressively trying to switch Claritin users to Clarinex before a patent expiration at year-end.
Late last week, the company said it intends to convert prescription Claritin into an over-the-counter product.