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Schering-Plough, Merck narrow cholesterol-drug review

Published on .

Schering-Plough Corp. and Merck & Co. narrowed the agency review for their co-marketed cholesterol-lowering drug to two shops. DDB Worldwide and Grey Worldwide, both New York, are believed to be the finalists, according to executives close to the situation. Y&R Advertising, New York, was cut from the process. The product, known by the generic name ezetimibe, is expected to hit the market in two years.

Copyright December 2000, Crain Communications Inc.

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