Schering-Plough Corp., marketer of the heavily advertised prescription drug Claritin, is conducting a review of all or part of its estimated $300 million media account. Lowe
& Partners/SMS, New York, handles the Claritin direct-to-consumer media; TN Media, New York, does the media for the over-the-counter brands. For its corporate image ads, the company does media in-house.
Copyright October 1999, Crain Communications Inc.