Schering-Plough pares $47.7 mil media review to two

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Schering-Plough Corp. this week expects to reduce to two agencies the list of contenders for its $47.7 million over-the-counter U.S. broadcast media account, previously handled in-house. BJK&E Media, New York, is believed to be participating, along with undisclosed others. A decision is expected by the end of September.

Copyright August 1997, Crain Communications Inc.

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