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Schering-Plough taps JWT in Brazil

Published on .

U.S. pharmaceutical group Schering-Plough Corp. has moved its over-the-counter drugs brands in Brazil to J. Walter Thompson Co. here from UpGrade, Sao Paulo. The first campaign created by the new agency should be aired in April, close to the winter flu season.

Copyright February 2001, Crain Communications Inc.

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