Scholz opens Singapore offices; links with Batey

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HAMBURG -- German agency Scholz & Friends of Hamburg has opened an office in Singapore to assist the Asian expansion of its client Reemstsma, the German cigarette giant.

The Singapore office of Scholz & Friends will handle Reemtsma international cigarette brand Davidoff, as well as other brands of the Hamburg- based tobacco marketer. The brand West is also set to be launched in the region. The new office is headed by James Gilderdale, who opened Scholz & Friends' office in Warsaw two years ago.

In addition to the new Singapore office, Scholz & Friends has formed a strategic alliance with the Singapore-based Asian network Batey Group. Batey's offices will be placing and adapting Scholz & Friends Singapore's ads for their region. The Batey Group is about the same size as the Scholz & Friends network, with annual billings of $353m. The Batey Group's clients include Singapore Airlines, Sony, Mars and Mercedes-Benz.

Copyright May 1997, Crain Communications Inc.

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