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Schultz succeeds Lamattina at Initiative

Published on .

Louis Schultz, who joined Initiative Media Worldwide from Campbell-Ewald Jan. 1, was named worldwide chairman-CEO, succeeding Lawrence Lamattina, who will retire Sept. 1. Mr. Schultz will remain chairman-CEO of Initiative Media North America and work from Los Angeles. Marie-Jose Forissier, chairman-CEO of Initiative Media Europe, Asia and Latin America, was named to the additional post of worldwide president-chief operating officer and will take on greater duties with the U.S. company.

Copyright July 2000, Crain Communications Inc.

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