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"Trash talk" explodes into such combative verbiage as "Your mother pays full commission" and "You can't even spell Dow Jones" in a new corporate campaign from Charles Schwab & Co. New York Giant Jason Sehorn complains about such on-field invective from Denver Bronco Shannon Sharpe in the spot that broke last week. New tagline is "Creating a world of smarter investors." BBDO Worldwide, New York, handles for the online brokerage. Copywriters: Jimmy
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