Charles Schwab & Co. named upstart Montgomery North, San Francisco, to handle its $10 million electronic trading account. "Their thinking was crisp, and their creative was terrific," said Mike Marsak of Effective Marketing Strategies, Marina del Rey, Calif., who managed the review. Kirshenbaum Bond & Partners, New York, set up Montgomery North to pitch the business, creating the spinoff to avoid a conflict with the agency's Citibank account. Montgomery North beat out finalist Blazing Paradigm, San Francisco. Butler, Shine & Stern, Sausalito, Calif., formerly handled the account on a project basis.
Copyright July 1997, Crain Communications Inc.