Touts economic improvements
The commercial, created by National Media, Alexandria, Va., and Strategic Perception, Los Angeles, for Mr. Schwarzenegger’s campaign and slated to air for a week, claims the state has improved economically under the governor.
“Tomorrow is going to be a little better than today for Californians because we’ve pulled our state back from the brink of bankruptcy,” the ad explains. “We’ve dramatically reduced the state’s deficit, cut the unfair car tax ... reformed the workers’ comp system ... and created 500,000 new jobs. Gov. Schwarzenegger’s leadership is making California work again.”
Former Bush strategist
The campaign’s chief strategist, Matthew Dowd, who was also chief campaign strategist for Pres. George W. Bush in 2004, today said the early advertising was part of an effort to highlight the governor’s comments as he travels around the state.
“Campaigns are always about narratives and we are basing it on a long discussion,” he said. “Voters will judge us based on our credibility.”
He said the ad begins to talk to voters about improvements and achievements. The ad is running as Democratic candidates to replace Mr. Schwarzenegger advertise heavily against one another.