MGM Grand selects Y&R to build business
MGM Grand, Las Vegas, hired Y&R Advertising, San Francisco, as global agency of record, to handle integrated communications aimed at driving business to MGM Grand's properties. Y&R succeeds DRGM, Las Vegas, which resigned the account this spring. Spending is estimated at $20 million. The review included Saatchi & Saatchi, Torrence, Calif..
Gutierrez boosted, now in line for top of Kellogg
Carlos Gutierrez, 44, has been named president-chief operating officer of Kellogg Co., making him lead candidate to succeed Arnold Langbo as chairman-CEO. Mr. Gutierrez most recently held the dual roles of exec VP-business development and president, Kellogg Asia Pacific. He takes a post that has been vacant for several years. Reporting to Mr. Gutierrez will be Kellogg North America and Kellogg Latin America. The appointment of Mr. Guiterrez, who in the past has held sales, marketing and product development posts at Kellogg, is welcomed at a time when cereal price cutting by competitors has seriously depressed Kellogg's volume and market share.
Appeals court overturns Microsoft ruling
U.S. Court of Appeals for the District of Columbia overturned a preliminary injunction against Microsoft Corp. The injunction had been won in December by the U.S. Justice Department. The case was sent back to the U.S. District Court for further hearings. Bill Neukom, Microsoft senior VP-law and corporate affairs, said the decision validates Microsoft's strategy of integrating products and should help it in a legal battle to make Internet Explorer an integrated component of Windows 98.
Tobacco marketers must disclose contents in B.C.
Government health officials in British Columbia have introduced new rules requiring tobacco marketers to disclose ingredients and toxic chemicals in their products. British Columbia wants marketers to provide reports on 44 "selected poisons" in tobacco smoke, including arsenic, hydrogen cyanide and benzene. Details on how health officials will use the information from tobacco marketers won't be released until at least September.
TBWA, Advanswers add buying work for Outback
Outback Steakhouse is regionalizing media buying for its estimated $35 million account, effective July 1. It will award some spot-buying duties to new creative agency TBWA Chiat/Day, New York, and Advanswers, St. Louis. KSL Media, New York, retains the bulk of spot buying, and SFM Media Corp., New York, remains the agency for national cable. Outback advertises in about 180 markets.
Haagen-Dazs Euro chief to head Pillsbury Canada
Martin Jamieson, managing director of Diageo subsidiary Pillsbury U.K. and head of the Haagen-Dazs brand across Europe, is moving to become president of Pillsbury Canada. A replacement "will be announced in due course," the company said. The latest advertising for Haagen-Dazs pushes the brand image of "100% perfection" across nine European countries in a campaign from Euro RSCG Wenk Gosper, part of a record $30 million marketing budget.
Germany to challenge EU tobacco ad ban
The German government is to challenge the legality of European Union plans to ban tobacco advertising and sponsorship. The announcement follows a European Council meeting June 22 at which the proposed EU directive was given final approval. Germany's Economic Ministry intends to fight the ban, arguing it will damage the advertising industry and could be an infringement on property rights of brands.
AAF pushes to put diversity `on radar screen'
American Advertising Federation will launch three initiatives addressing diversity in marketing. Speaking to the AAF's annual conference, President-CEO Wally Snyder said AAF will hold a diversity summit "to put this issue on the radar screen." A meeting of media and agency leaders and "advertisers who clearly `get it' " is scheduled for July 14 in Washington. Additionally, AAF is forming partnerships with other trade associations such as the Grocery Manufacturers Association. The third initiative, a survey of diversity within the industry sponsored by Procter & Gamble Co., will be published in the fall.
Adidas considers expanding shop roster
Adidas-Salomon is looking outside Leagas Delaney, London, for new creative. Adidas said Leagas will remain its lead agency and the largest member of what Adidas Global Advertising Director Neil Simpson envisions as "a stable of creative talent." Adidas said five unnamed agencies in Europe have been asked for presentations, and that separate reviews are also going on in Japan and Australia. Any additions to the Adidas roster would not do work for the U.S. market, handled by Leagas Delaney, San Francisco.
Merged UBS picks Publicis as global shop
Following its merger with Schweizerischer Bankverein last fall, Switzerland's largest bank, UBS, has named Zurich-based Publicis to handle its estimated $20 million global ad campaign. Pitching for the assignment were incumbents Advico Young & Rubicam and Weber, Hodel, Schmid, both Zurich-based.