Saatchi & Saatchi, London, which recently lost Cadbury-Schweppes' $12 million Dr Pepper U.K. business, has picked up the $20 million pan-European account for Schweppes Europe, the company's soft drink arm. The win, which follows a six-agency review including incumbent DDB
Needham Worldwide, covers all products that bear the Schweppes name in Europe. The mainstay of the range are mixers such as bitter lemon and tonic and soda waters. A "major" campaign will kick off next year. "The Schweppes brand is incredibly important to our business and Saatchi & Saatchi has demonstrated its creative strength to build the brand across Europe," said Dominic Lowe
, VP-marketing for Schweppes Europe.
Copyright October 1996, Crain Communications Inc.