MCI Communications Corp. is partnering with Tribune Entertainment Co. to develop and market a new science-fiction TV series called "Gene Roddenberry's Earth: Final Conflict." Tribune and MCI will partner in various advertising, product placement, co-marketing and cross promotions. Vint Cerf, MCI's senior VP-Internet architecture, was named a technical consultant and is also expected to appear as himself in a cameo role. The show premiere this fall with promotions by MCI and Tribune including prepaid calling cards and a Web site.
Copyright June 1997, Crain Communications Inc.