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SCOPE SMOOTH MINT GIVES LOVE A LIFT

Published on .

Procter & Gamble Co. has been adding some sexy and cinematic oomph to its recent Scope mouthwash advertising. The latest example breaks today, supporting the new Smooth Mint variation. The spot depicts a young artist who paints a portrait of his dream woman. Destiny eventually brings the painter and his muse together in a minty lip-lock. The passionate kiss takes place during a long escalator ride. The national commercial, from D'Arcy Masius Benton & Bowles, New York, is tagged "Feel the tingle . . . longer." Copywriter: Tom
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