Score!Learning taps Saatchi

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Kaplan Educational Centers subsidiary Score!Learning Corp., San Francisco, hired Saatchi & Saat chi as agency of record. Sei del O'Neil previously handled. Saatchi this fall will launch a regional campaign backing a new online site,, that will offer customized educational products and services. TV and radio will run in selected regional markets. Score! has brick and mortar locations in eight major markets. Separately, Saatchi announced that next month it will break a $20 million to $30 million campaign for the re cently won Barclays Global Investors account. The advertising will back a new branded category of ETF, exchange traded funds.

Copyright October 1999, Crain Communications Inc.

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