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Published on .

DirecTV shows supermarket shoppers buying carts full of Brett Favre, John Elway and other National Football League stars in a TV spot pushing the satellite service's "Sunday Ticket" subscription package of game telecasts. The spot, breaking Aug. 5, will run on network, cable and in syndication, part of DirecTV's $100 million-plus 1998 ad campaign. Campbell-Ewald, Los Angeles, is the agency.
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