×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SCORING AT THE STORE

Published on .

DirecTV shows supermarket shoppers buying carts full of Brett Favre, John Elway and other National Football League stars in a TV spot pushing the satellite service's "Sunday Ticket" subscription package of game telecasts. The spot, breaking Aug. 5, will run on network, cable and in syndication, part of DirecTV's $100 million-plus 1998 ad campaign. Campbell-Ewald, Los Angeles, is the agency.
In this article:
Most Popular