ON A ROLL
Craig Simon blends marketing and sports savvy at Frankel & Co. His game plan at the promotion agency: meld account-specific local retail marketing with sports marketing.
Title: Director of sports marketing, Frankel & Co., Chicago
Status: Married, 2 children
Goal: Creating perfect pairings for cross-promotions that maximize brand-consumer relationships.
Challenge: Keeping abreast of constant changes in the increasingly demanding retail world.
Predictions: "The 1996 Olympics in Atlanta will be the biggest peacetime event this century."
Tip: "Avoid tie-ins with first-time events."
Pet peeve: "The word sports marketing is a misnomer. It's actually marketing that happens to include sports."