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Craig Simon

ON A ROLL

Craig Simon blends marketing and sports savvy at Frankel & Co. His game plan at the promotion agency: meld account-specific local retail marketing with sports marketing.

Age: 40

Title: Director of sports marketing, Frankel & Co., Chicago

Status: Married, 2 children

Goal: Creating perfect pairings for cross-promotions that maximize brand-consumer relationships.

Challenge: Keeping abreast of constant changes in the increasingly demanding retail world.

Predictions: "The 1996 Olympics in Atlanta will be the biggest peacetime event this century."

Tip: "Avoid tie-ins with first-time events."

Pet peeve: "The word sports marketing is a misnomer. It's actually marketing that happens to include sports."

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