Young & Rubicam Canada will be responsible for the creative development, account management and media planning for all brands in Canada including Scotts Turf Builder lawn fertilizers, Miracle-Gro, Roundup and Green Cross. The agency will also work closely in conjunction with Young & Rubicam's New York office, which has been awarded the Ortho brand business in the U.S.
Scotts Canada is expected to continue aggressively growing their brand franchises and thelawn and garden category with category-leading spending levels. They are also committed to investing to build their brands' profile and image in French Quebec, where Young & Rubicam will play an integral role.
Copyright October 2000, Crain Communications Inc.