SCOURING BAD FILMS FOR GOOD IDEAS

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Creatives at DDB Needham Worldwide, San Francisco, must have seen a lot of movies lately. Two 15-second spots breaking today for S.O.S show a decidedly cheesy cinematic influence, even as Clorox Co. continues its 3-year-old strategy of demonstrations pitting S.O.S against Dial Corp.'s Brillo. "Fallout" (above) evokes low-budget sci-fi flicks. "Don't panic," the voice-over says as a glamorous woman shrieks and a monster shreds a Brillo pad. "It's easy to tell S.O.S from Brillo."
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