San Francisco-based Scout Electromedia, provider of entertainment information on a proprietary wireless device in local markets, abruptly shut down all operations Tuesday after a "latest round" failed to materialize. An estimated 80 employees are affected. Wieden & Kennedy, Portland, Ore., is Scout's agency. Wieden launched its first ad campaign for Scout this summer with a guerilla teaser effort using sidewalk chalk and wild postings with words such as "froyo" for frozen yogurt.
Copyright October 2000, Crain Communications Inc.