E.W. Scripps Co.'s 1995 third quarter net income rose 5.9% to $27.6 million from the $26.1 million posted for that quarter last year. Despite a 23% increase in operating cash flow from the cable TV division, operating cash flow declined by 1.9% to $80.5 million. Operating income decreased 6.6% to $50.3 million. For newspapers, ad revenues increased by 10.7% to $47.5 million in classified; 7.5% to $15.7 million for preprint; by 4.1% to $45.8 million for local retail; and by 3.4% to $3.7 million for national. In broadcast, revenues of $67.7 million matched last year's levels. National and local ads slowed late in the quarter. Cable revenues increased 11% to $71.1 million, and cable saw a 4.7% increase in basic subscribers to 758,500 as of Sept. 30. For entertainment, the company reported $2.3 million in losses linked to start-up costs for Scripps Howard Productions and Home & Garden Television and investment in TV Food Network.