×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Scrub Free relaunched

Published on .

Benckiser Consumer Products is relaunching its Scrub Free bathroom cleaner into task-specific products such as a new mildew and soap scum remover. It is also revamping the packaging and moving to value pricing for the brand. Benckiser is looking to rejuvenate the stagnant $325 million category and reverse erosion in the brand's share over the past five years, said Jeff Boley, group marketing manager for Benckiser. Margeotes/Fertitta & Partners, New York, handles. Cornerstone Design Associates, New York, designed new packaging.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: