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Scudder account to Gotham

Published on .

Scudder Kemper Investments, Boston, awarded its $15 million to $20 million account to Gotham, New York, said executives close to the review. The combined business had been divided among four shops--W.B. Doner & Co., Southfield, Mich.; Heater Advertising, Boston; Impact Communications/FCB, Chicago; and Saatchi & Saatchi, Toronto--before Scudder Kemper was formed in January by the merger of Scudder Stevens & Clark and Zurich Kemper Investments. Pile & Co., Boston, handled the review.

Copyright March 1998, Crain Communications Inc.

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