Scudder Investments, Boston, on April 17 breaks a one-month campaign to promote its mutual funds and investment services. The effort from Doner
, Baltimore, will include print, radio and TV. Ads tagged "Be ready'' will run April 17 through May 15. TV spots will air on national cable channels, and print ads will appear in Barron's, USA Today
and The Wall Street Journal
. The campaign also will include local TV, print and radio in eight markets.
Copyright April 2000, Crain Communications Inc.