Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Scudder Breaks mutual fund blitz

Published on .

Scudder Investments, Boston, on April 17 breaks a one-month campaign to promote its mutual funds and investment services. The effort from Doner, Baltimore, will include print, radio and TV. Ads tagged "Be ready'' will run April 17 through May 15. TV spots will air on national cable channels, and print ads will appear in Barron's, USA Today and The Wall Street Journal. The campaign also will include local TV, print and radio in eight markets.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: