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Sea change

Published on .

AutoTrader.com, offering online classifieds for used cars, makes its first Super Bowl appearance later this month in a 30-second spot from new agency Doner, Southfield, Mich. The spot uses special effects showing car shoppers in a sea of virtual inventory that changes with the buyers' whims. "Your car is waiting" is the tagline. Doner won the estimated $15 million account in May.
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