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Sea-Doo gets backing

Published on .

Bombardier Motor Corp. debuts the first spot in a $10 million ad campaign for Sea-Doo watercraft on Thanksgiving Day. With dolphins frolicking and the children's song "The More We Get Together" playing in the background, the commercial proclaims, "By nature, dolphins know how to have fun. By nature, man does not." The computer-aided image of a watercraft then breaks the water's surface.The spot is part of a TV, print and collateral campaign. Harris Drury Cohen, Miami, is the agency.

Copyright November 1996, Crain Communications Inc.

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