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SEAFOOD AND SPACE

Published on .

Long John Silver's launched its biggest movie tie-in to date April 3 with New Line Cinema's "Lost in Space." Spots from Jordan, McGrath, Case & Taylor, New York, tout collectible toys as well as meal combos. In one spot, a robot intones, "Surrender your fish and chips." The seafood chain has created a page on its Web site (www.ljsilvers.com) to go along with the promotion.
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