Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Long John Silver's launched its biggest movie tie-in to date April 3 with New Line Cinema's "Lost in Space." Spots from Jordan, McGrath, Case & Taylor, New York, tout collectible toys as well as meal combos. In one spot, a robot intones, "Surrender your fish and chips." The seafood chain has created a page on its Web site (www.ljsilvers.com) to go along with the promotion.
Most Popular
In this article: