Seagram to market Grolsch

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Seagram Beverage Co. is finally stepping into the U.S. beer business by taking over marketing and distribution of the Dutch beer Grolsch from Grolsch Importing Co. Grolsch has been little advertised with creative done in-house. Seagram has been experimenting in the beer business and has tried a specialty brew, Coyote, in several cities. No ad plans have been announced.

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