Seagram to market Steinlager in U.S.

Published on .

Most Popular
The Seagram Beverage Co. has been tapped as the U.S. sales and marketing agent of Steinlager premium lager from New Zealand. Lion Nathan brews Steinlager in New Zealand. Coors Brewing Co. formerly imported Steinlager.

Copyright February 1998, Crain Communications Inc.

In this article: