shop to sew up $15M account
Sara Lee Knit Products, master sportswear licensee for Spalding Sports Worldwide, has begun looking for an ad agency to handle the business. Billings are estimated at $15 million. It's believed that Sara Lee agencies Saatchi & Saatchi Advertising and Merkley Newman Harty, both New York, are pitching the business, along with Long Haymes Carr Lintas, Winston-Salem, N.C., but Sara Lee only said it hopes to have an agency by July 1.
pact with CBS/Fox
The National Hockey League is expected to announce Monday that it has signed a deal with CBS/Fox Home Video to market and distribute NHL home video products. The league has also signed Mennen Co. to a multiyear sponsorship deal that includes a commitment to buy media time during NHL broadcasts on Fox and ESPN.
Gemstar Development Corp., a consumer electronics company, has awarded its new $15 million account to Korey, Kay & Partners, New York.
The Outdoor Advertising Association of America awarded Obie honors to 17 ad agencies at its 53rd annual awards show last week. Best of Show went to Birdsall Voss & Kloppenburg, Milwaukee, for its work for the legal firm Leon Stenz. Korey, Kay & Partners also received a Best of Show for its campaign for the Comedy Central cable TV network.
Independent agency Meire & Meire, Cologne, dropped the $60 million account of local department store chain Der Kaufhof, one of Germany's leading retailers, following the resignation of agency Chairman Michael Goebel and a management shuffle. Meire & Meire won the account from DDB Needham, Duesseldorf, last summer.
Telecom/electronics giant Nokia shortlisted TBWA, Helsinki; Wieden & Kennedy, Amsterdam; Sek-Grey, Helsinki; and incumbent Delacroix, Paris, for its pan-European consumer electronics products business. Nokia said the account is less than half of the $78 million cited by outside estimates.