Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Seagram to sponsor country music tour

Published on .

Seagram Americas is teaming up with affiliate record label MCA/Decca Nashville in sponsoring the 44-city "Crown Royal Untamed & True Tour" by country musicians Mark Chesnutt, David Lee Murphy amd Gary Allan. The tour, bearing the imprimatur of the marketer's premium Canadian whiskey, kicks off Nov. 6 in Charlotte, N.C. The spirits marketer and the record label both are units of Seagram Co.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: