Seagram touts whisky on radio

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Seagram Americas, New York, is supporting its Chivas Regal scotch whisky brand with radio ads from TBWA Chiat/Day, New York, in Dallas, Houston, Miami and New York. The spots, running in conjunction with new outdoor and print advertising, are part of an estimated $6 million campaign using the tag "You either have !t or you don't."

Copyright February 1998, Crain Communications Inc.

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