Will the Seal Pup Die?|
Title: "Seal Pup"
Agency: BBDO Worldwide, Troy, Mich.
Going after wild animals lovers where they live, Jeep makes viewers hold their breath as they wait to learn whether a seal pup will be killed or helped.
Sportsman's Dignity |
Agency: Hill Holiday Conors Cosmopulos
In this spot we see sports legend Mark McGwire stick french fries up his nose in a fast-food restaurant. Meanwhile, across the table, a friend spurts milk out his own nostrils.
Client: New York Life Insurance
Brand: Financial Services
Title: "Global Presence"
Agency: Red Cell
To emphasize the global reach of its financial services, New York Life Insurance assembles a lush montage of oriental scenes into a TV spot.
WEEK'S MOST REMEMBERED SPOT|
Client: Frito Lay
Agency: BBDO Worldwide, New York
Latin heartthrob Enrique Iglesias puts an audience member on the spot for Doritos. This spot received the highest consumer recall score for the period of Sept. 16-30 in the bi-weekly Intermedia Advertising Group survey.
M&M Product Bombs|
Client: Masterfoods USA
Brand: Dulce de Leche M&M
Agency: Zubi Advertising, Coral Gables, Fla.
Masterfood's quest to launch a Hispanic M&M product went down in flames with its failed dulce de leche flavor. Here's one of the TV spots that didn't get the product moving.
Mail Box Everywhere|
Client: U.S. Postal Service
Brand: International Delivery
Title: "Mail Box Everywhere"
Agency: A Partnership, New York
Placing mundane blue mail boxes in the most unexpected places in Japan, China and other Asian locations, the U.S. Postal Service makes a point about its international capabilities.
Title: "Grand Slammer"
Agency: BMP DDB, London
This obnoxious fellow slams every door he encounters as hard as that of his solidly built new Volkswagen. But this doesn't make viewers feel very comfortable about the product. Who wants to buy into such a serious emotional problem?
Client: American Honda Motor Co.
Brand: Acura RL
Agency: Rubin Postaer
Even a snooty maitre'd can't bum out this couple who laugh their way out of a four-star restaurant and hit the road to bliss in their Acura RL.