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Sealey leads marketing for Sony-Visa Web venture

Published on .

Sony Corp. of America and Visa International will create a Web-based entertainment environment that takes online experiences to new levels and marks the return of Peter Sealey, former president of Interactive Network and global marketing chief at Coca-Cola Co. Sony and Visa, in conjunction with marketing agency CKS Group, Cupertino, Calif., are developing Sony Station, a series of themed "pavilions" representing various Sony units.

Mr. Sealey, executive consultant to both Sony and CKS, will oversee marketing for the Sony Station, which will be operable in early 1996. Under the multiyear agreement, Visa will provide secure electronic payment software. Sony will evolve its existing Web site to include the new features, while Visa's site will hyperlink to it.

For more on this story, go to the Interactive Media & Marketing area.

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