Seanor Wax BRADY'S BUNCH

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New York magazine got so excited running two different covers for the same issue (one on a black who can't stand Jews, the other on a white who hates blacks) that its table of contents page mixed up the two bylines, crediting Jeff Goldberg with a piece Philip Gourevitch wrote and vice versa.

Bill Kupper says Health magazine, which comes out seven times a year, will within a year or so be appearing nine times. And they hope (and expect) to have a weekly television show based on Health on our screens weekends starting in the fall of next year. Odds-on to host the show, Kim Alexis. The magazine itself, meanwhile, winds up 1994 up 18% in ad revenue over '93 and 40% up on the newsstands.

Newsweek's on a hiring binge, bringing in four new editors: Michael Marriott from the The New York Times, LynNel Hancock from Columbia U., Gregory Beals from the Daily News of New York and Leslie Kaufman-Rosen from Government Executive.

Terrific New York Post piece by Wallace Matthews on Mike Ditka's frenzied gambling on weekly trips to Louisiana (where he does a radio show). Matthews reports Mike drops 50 grand in a night at craps, signing big markers. Is NBC Sports alarmed?

Wolf Mansfield Bolling Advertising in Buffalo promoted three folks to senior VP: Rebecca E. Anderson, James Hettich and Debra A. Schneider.

Jeffrey Ahl's the new ad director at Rolling Stone, whose cover photo this month of Liv Tyler (by Albert Watson) is yummy. But those pix of Liv inside in menswear, ugh!

Inc. mag named Eileen McCarthy market research director.

Robert Izard is a new ad sales rep for the Rodale magazine, American Woodworker.

The journalism alumni of USC at their annual awards dinner Nov. 15 in the Los Angeles Biltmore honor Tom Brokaw, Tina Brown and CNN. No, Tina did not attend USC; she was at UCLA.

Mitch Fox says Vanity Fair is raising its rate base by 11% to a cool million effective with the January issue, but will hold the rate increase to 5%. On the basis of December business, up 17 pages, Mitch says he looks to "a bullish '95."

David Seanor's the new editor of Golfweek magazine in Orlando. I don't know his handicap.

Allan Mottus, who puts out the authoritative Informationist newsletter to the cosmetic industry, has spun off an Annual Department Store Report. If it clicks, he'll increase frequency.

I'm a few days late saluting the Art Directors Club for its latest Hall of Fame choices on Thursday of last week: Norman Rockwell, Rochelle Udell, Alan Fletcher, Andy Warhol and Ikko Tanaka.

Edward L. Wax, CEO of Saatchi, is UJA-Federation's "man of the year." They'll do the honors Nov. 29 at Bridgewater's in Manhattan's South Street Seaport.

Claudia Carpenter, in the New York Post business pages, reports an exec "set his sites" on a potential acquisition. Is this a caning offense?

Southwest Passages mag in Phoenix has a new ad director, Susan Caamano.

Got to like Rupert Murdoch's response to a reporter's question about his retirement plans, if and when. Said Rupert: "My retirement plan is to be carried out of here."

Susannah Pask, brand new publisher of Bridal Guide, says the first issue she's closing, January/February, will be up in pages. Numbers to follow. But it's always nice to score on the opening series of downs.

Smart move by CNBC, grabbing Jack Reilly as VP-business news. Jack ran "Good Morning America" for years.

The Fashion Institute holds its dinner dance tonight at the Waldorf in New York.

Midst all the flap about "The Bell Curve" and a stiff New York Times leading editorial lashing out at some of its conclusions about race and genes and intelligence and all that, the Times sent reporter Howard W. French off to Ghana to cover the convention of the Nation of Islam (Rev. Farrakhan's organization). Mr. French reports there was much jolly Euro-bashing, including the announcement, to "thunderous applause," by a Ghanaian professor of linguistics that "all human language originated with Ghana's Twi ethnic group." Then a Los Angeles minister, Rev. Louis James of the Damascus A.M.E. church, "told one audience that wide hips and prominent buttocks were signs of African superiority." Wasn't this the sort of nonsense that got Jimmy the Greek fired from CBS?

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