Search engines still logging most users

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Pathfinder and C/Net: The Computer Network are the editorial sites with the most consumer Web traffic, according to a report issued Friday by NPD Group's PC-Meter, which tracks Web usage among 4,000 U.S. households via software connected to their home computer. But the sites, ranked No. 22 and No. 24, respectively, for the second quarter, fall well below No. 1 America Online and search engines Yahoo!, Webcrawler, InfoSeek, Lycos and Excite, all of which were among the top 10. AOL's page ranks high because many Web users go through the service to access the Web, hitting the AOL page along the way. Netscape's site ranked third, behind Yahoo.

The PC-Meter survey also compared site traffic among men and women. Although many sites such as Yahoo, Netscape and Prodigy are popular with both sexes, the Disney site is apparently a hit with women. It ranked No. 16 in traffic and didn't appear at all in the top 25 sites men visited. And in an odd twist, the site for "geek school" MIT ranked No. 24 among men but No. 11 among women.

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