Search engines refer small percentage of traffic to Web sites

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Only a small percentage of traffic to Web sites worldwide is coming from search engines, according to WebSideStory, (www.websidestory.com), an e-business consultancy. As of Dec. 17, 2000, search sites accounted for only 6.86 percent of global referrals, according to WebSideStory's StatMarket, which tracks global Internet user trends. Direct navigation and bookmarks together accounted for 47.01 percent of traffic, while Internet links accounted for 46.13 percent. WebSideStory said the data indicate that most people know where they want to go on the Web and that Internet links, including banner advertising and affiliates, are a viable way to reach customers.

Copyright December 2000, Crain Communications Inc.

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