Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Search engines weigh impact of TV campaigns

Published on .

Infoseek will soon join the ranks of fellow search engines Yahoo!, Excite and Lycos by launching its first-ever TV advertising, expected by this fall.Although details of the campaign, from Goldberg Moser O'Neill, San Francisco, are undisclosed, Infoseek's decision to launch a consumer branding campaign via TV is the latest in a trend of search engines taking their messages to the tube.

For more on this story go to INTERACTIVE

Copyright June 1997, Crain Communications Inc.

Most Popular
In this article: