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Searle moves part of drug acc't from Burnett

Published on .

G.D. Searle & Co. pulled the direct marketing portion of advertising for Celebrex--its much-ballyhooed arthritis pain relief drug--from Leo Burnett USA, Chicago, Crain's Chicago Business reports today. Burnett, which won the business last year, is expected to retain the drug's general advertising. Sources said the direct-marketing account is likely to go to DraftWorldwide, Chicago. A spokesman for Searle declined to comment on marketing plans for the prescription drug.

Copyright January 1999, Crain Communications Inc.

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