G.D. Searle & Co. pulled the direct marketing portion of advertising for Celebrex--its much-ballyhooed arthritis pain relief drug--from Leo Burnett
USA, Chicago, Crain's Chicago Business
reports today. Burnett, which won the business last year, is expected to retain the drug's general advertising. Sources said the direct-marketing account is likely to go to DraftWorldwide, Chicago. A spokesman for Searle declined to comment on marketing plans for the prescription drug.
Copyright January 1999, Crain Communications Inc.